Reportage
Inside Nike’s second innings in India
Within six days, Nike returned to Indian cricket and launched its first running shoe designed for India. Much of the comeback is being built outside Nike India, a loss-making wholesaler.
Reportage
Within six days, Nike returned to Indian cricket and launched its first running shoe designed for India. Much of the comeback is being built outside Nike India, a loss-making wholesaler.
Reportage
Since 2022, JSW Inspire has dressed India at multi-sport Games, using the IOA’s apparel rights to build a sportswear business within an Olympic sponsorship market that had no organised commercial structure a decade ago.