Reportage
Inside Nike’s second innings in India
Within six days, Nike returned to Indian cricket and launched its first running shoe designed for India. Much of the comeback is being built outside Nike India, a loss-making wholesaler.
Reportage
Within six days, Nike returned to Indian cricket and launched its first running shoe designed for India. Much of the comeback is being built outside Nike India, a loss-making wholesaler.
Reportage
Once just another name on a Puma tag, One8 is now Virat Kohli’s equity bet with Agilitas’ Abhishek Ganguly: a homegrown sportswear label that aims to compete with the logos Indian kids grew up chasing.