How the WPL built India’s Women’s World Cup winners
India’s World Cup win was the result of years of reform, investment, and a league that turned women’s cricket into a serious business.
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Inside Nike’s second innings in India
Within six days, Nike returned to Indian cricket and launched its first running shoe designed for India. Much of the comeback is being built outside Nike India, a loss-making wholesaler.
How to sell the ISL in 124 days
With two teams gone and no guaranteed rights fee, the clubs put every match on YouTube.
The IPL’s coming $5 billion squeeze
Media Partners Asia expects a 94-match IPL to fetch Rs 48,500 crore, flat overall and 13% lower per match. One credible buyer leaves the BCCI bargaining over everything beyond the cheque.
The Rs 1,500 crore prompt: How Google and OpenAI bought into Indian cricket
As gaming money receded, Google and OpenAI turned to cricket with rights, partnerships, and media packages valued at nearly Rs 1,500 crore. Both want their products to become the first place Indians turn to when a question comes to mind.