Analysis
The IPL’s coming $5 billion squeeze
Media Partners Asia expects a 94-match IPL to fetch Rs 48,500 crore, flat overall and 13% lower per match. One credible buyer leaves the BCCI bargaining over everything beyond the cheque.
Board of Control for Cricket in India
Reportage
The Rs 1,500 crore prompt: How Google and OpenAI bought into Indian cricket
As gaming money receded, Google and OpenAI turned to cricket with rights, partnerships, and media packages valued at nearly Rs 1,500 crore. Both want their products to become the first place Indians turn to when a question comes to mind.
Reportage
Why India’s world champions are headed to a ramen town
India’s one-off T20 against Japan, played on a former school field, precedes the men’s Asian Games campaign and opens the countries’ 75th-anniversary celebrations. The match carries a commercial aim as Indian cricket looks abroad for growth.
Reportage
Inside cricket’s $3 billion workaround
JioStar is locked into a $3 billion contract it cannot afford or exit. The workaround will show whether Indian cricket’s decade of growth was sustainable or inflated.
Reportage
How the WPL built India’s Women’s World Cup winners
India’s World Cup win was the result of years of reform, investment, and a league that turned women’s cricket into a serious business.